Once a business we have done, we have products to sell into the market. Marketing of these products sometimes became an obstacle for small businesses. Marketing sometimes need a resource and cost no less than the production process.
Target marketing is to get as many customers and loyal. Loyal in the sense that after buying the product he will come back to buy the product even refer others to use our products. Marketing deals with efforts to convince people that the business and production we need and have them handy for customers. Despite our efforts great stuff but not required, we will not get customers.
One key element in the production of marketing is to determine the target market. Before proceeding to further steps we must first define our target customer, the customer who is in need of our goods (the term is called the target market).
Once the target market is clear, the following tips and steps to get customers:
1. Attract prospective buyers to come to us. For that we have to offer value-added attraction or our goods. Then we communicate so that they know. This is usually done with ads that match their media behavior. There are many types of ads ranging from flyers or brochures are distributed, the installation of banners, signs, newspaper ads, magazines, radio, internet (blogs, facebook), until such an expensive television advertising (if our product is sold nationally). Purpose of advertising to make them know the goods we sell and pull.
2. Make an appeal through the promotion of short-term nature. For example, we are offering 20% discount on purchases during the week, certain sejumah can buy gifts, buy 2 get 1 free, doing exhibition matches or share samples. The existence of this lure will make them a quick purchase.
3. Active call and / or go to the buyer. The term pick up the ball. We call or SMS a potential buyer. We offer our goods to their appeal. Possible if the goods we carry, we can get around the (mobile) visit the locations inhabited our target market. For example, we sell baby equipment, we can offer to the pregnant mothers who are being examined to a gynecologist. They will likely require delivery of our goods is very large.
4. Went to the community. Community get-togethers is a showcase of people who have similar hobbies or interests. This is effective because we can choose the most suitable community with our goods. Let me give an example of one bird food vendors. To get customers, he visited community enthusiasts who often shoot birds singing contest in the open field. He visited the bird owners were competing and effectively offer the bird food.
5. Working together or networking. This is a very effective and efficient. It means we cooperate with others who have the same target market.
6. Ask for references or referrals from our existing customers. If we already have the customer do not forget to ask them to give 4-5 to buy into our companions. This is an effective way so that customers refer our goods to relatives, friends or relations to buy as well to us.
7. Joint or the integration of the above ways. All this can be applied and selected the most suitable. Most importantly must first define who the customer is in need of our goods, then use the above approaches.
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