Real estate is one form of assets. Embodiment of real estate is not just a luxury residential property, because in fact, real estate is the right to own land and take whatever was inside. As one of the assets, real estate has grown along with the emergence of various technologies and information that occurs worldwide.

The term ‘Real Estate’ is itself derived from the term “tenure”, which appeared in England in the reign of the kings and the English nobility of the land surrounding people, and then better known by the term ‘real estate’ on the U.S. mainland.

Real property is the right to possess, use, and enjoy the benefits of a land or property, and absolute nature. While the term ‘real estate’ refers more to the processing of a plot of land and the rules to have and utilize the land .. The above is not limited to the soil surface only, but covers also the lower and upper parts of the land.

Thus, in principle, real estate is ‘ownership’, or the right to own land and take advantage of what was inside. The key words here are: ownership, or a sense of belonging. Ownership, a sense of belonging is one of human nature. Human nature is never satisfied, is one manifestation of this sense of belonging. These properties can be seen even in everyday life.

We make a fence around the plot borders the house, as one manifestation of a sense of belonging. We want our homes safe from all interference from outside. Often, we feel obligated to clean and maintain the pedestrian or the existing vacant land in front of our fence, when in fact the area in front of the plot is not ours, but it is public property. This is one form of ownership, which is human nature.

Sense of belonging, owned this property can be seen not only in humans as beings who have the highest degree, but also can be seen in other creatures, as in animals. Animals also make the signs as a form of ownership of a space.

This sense has been emerging since the days of prehistoric man. Life begins with a group, humans create and define their own boundaries of its territory, from the boundary of homes in the smallest form the grottos for yourself and family, river boundaries and the paths between the public, and the intangible boundaries or walls of the castle large to secure an empire as a form of artificial environment (built environment). This is because it is essentially an artificial environment (built environment), has a variety of functions, namely to protect human beings and all of his property from a variety of disorders, making a safe place, emphasizing the identity and social status, and various types of other functions.

Development of the real estate sector in many developing countries, in recent days showed positive signs. Nadir property crash that occurred in Indonesia has ended. The property sector has bounced back, after all this time the world economy slumped in the past since 1997.

What we can observe from the above statement? A change of strategy, particularly in the areas of investment. As a vocabulary, strategy is defined as actions to anticipate a problem, which is prepared with plans and objectives of a mature, to obtain the expected results.

More than just a strategy, this book will not talk about examples of strategies in the field of real estate investing, because the strategy, as a science of war, will ever-changing battlefield adjust it faces, adjusting the circumstances that exist somewhere. We will embark on a journey, which will lead to the purpose of why we need to invest in real estate.