Many ways and models in developing a marketing plan because there is no standard default, either in form or content. Marketing plan should be drawn up systematically, but the quality is very dependent on the manufacturer and would be better if it involves the parties directly related to the marketing process.

The marketing plan could lead employers to keep directing its efforts on achieving the planned goals and can help develop, improve and create new ideas in marketing, which in turn will increase the company’s revenue in the long run.

Marketing plan can be prepared by considering the following points:

1. Picture of the business which is or will you run covers what.

2. Product positioning, which determines the position of the market such as what products obtained showed differences compared to competing products, because it’s uniqueness as a differentiator.

3. Establish a vision and mission should be made as simple as possible
Gives the impression of depth and always keep in mind the consumer, the mission that created it can also be used as the motto of the company.

4. Determine the period of marketing and marketing purposes
Write that goal well and pairs in which one is easy to see.

5. Doing a SWOT analysis, which analyzes the strengths, weaknesses, opportunities, and threats by providing a way out on any weaknesses and threats that have.

6. Choosing the right strategy adapted to the SWOT analysis has been done before
Provide strong reasons why the strategy chosen.

7. Establish a marketing tool, ranging from determining the physical properties of the product including product mix strategy, the terms of the determination of the location, method of distribution used.

8. Creating a chart of the marketing implementation plan that includes the type of activity, time Implementation, charge, place of execution, the objectives to be achieved, and costs required to implement the plan.

9. Determine the measure of success, so as to facilitate any evaluation, and also determines the evaluation measurement tool that can be used for all measured precisely and at the same time can fix any errors that occur.

It is no less important in developing a marketing plan is setting the time, namely how to customize the implementation to the habits of buyers (daily, weekly, monthly, or yearly).