So many things happened in recent years. Competition happening everywhere. This resulted in all state business is in trouble who need a way out immediately. Often found in the decisions that are made contrary to both good business logic and centered to the loyalty to customer satisfaction.

Most sales organizations large enough, the conduct training regularly in finding out what should be done to obtain customer satisfaction. And to achieve all this requires a clear budget planning to spend, so we get a clear comparison of expenditures and results will be achieved.

Many experts suggest that we are always thinking about what should be done and find out what not to do. Can be defined as activities that did not necessary.

By not doing the things that are not necessary, means finding out what the customer satisfaction to reduce spending and ensure that the event is not appropriate or reaction does not happen again.

Actions need not occur, can be given examples such as:
Many companies have chosen to give additional charge to customers who want to continue to get good service, and what they always succeed. Or is there a more severe action that is the reason they charge to deliver services faster and better than the previous standard of service. This resulted in pelangggan satisfaction level will go down. Like most cases, many perusahaa not want to spend money just to improve services. They always think about the capacity and quantity of production, and excludes the value for their customers.

In fact there are many things we can do other than mentioned above. More aligned to the customer. The most precise in communicating with customers is to always think not to say “NO” to them. It will make customers feel is always ready to serve.